Bringing Real-World Experts to Share their Secrets with You                                    

I have been an entrepreneur all my adult life. I’ve learned lessons the hard way—from
making my own mistakes and missing opportunities that were right in front of me. Ouch!

I’ve also learned from hearing about others’ successes and mistakes—and the thinking
that got them in the situation. I prefer this method. Much less painful.

I look for opportunities to learn without entering the School of Hard Knocks. And I enjoy
sharing them with you.

I use my 25 years of formal education in social psychology and research and direct
experience as a management consultant to companies of all sizes to find out

• What’s the truth behind the latest trend?
• What expert knows what he or she is talking about?
• What information is worth paying attention to?
• What really gets results?
• What advice saves time, money and sanity?
• What are the best ways to build a profitable business?

I am passionate about finding out something that I didn’t know that I didn’t know–also
known as “a blind spot.” Especially when that area of blindness could be fatal to my
business—or yours. Or keep me from finding the leverage that would make it easier to
achieve a goal.

That’s why I start with a topic and cast a wide net to pick up information that falls
outside a direct search. I keep specific questions in mind, but include new topics and
questions when they present themselves. Then I shake them down for new insights and
information.

You may not have the time or interest in doing this kind of thorough research. Yes,
it certainly can be frustrating and time consuming. There are many places to look for
answers. If the right solution is important to your business, then it is worth looking for.
An answer that is wrong for your situation can be disastrous.

I put myself in your place and ask
• What does the writer or speaker want you to feel? To think? To do? Why?
• What value does that bring to you?
• What else do you need to know to fully understand and use this information?
• Are there possible negative aspects to watch out for?

Send me your business challenges and questions. I will hunt down the subject
specialists and grill them to reveal the answers that you want. Especially the ones
you don’t know you need.

Only the whole truth and nothing but the truth is good enough for you.

Bringing the Best Experts to You
Marcia Avalon
Marcia Avalon, Ph.D.
Founder of AskRealExperts.com
marcia@askrealexperts.com