About Ask Real Conscious Business Experts
“Awareness is contagious. It spreads from person to person.”
Marcia Avalon
Being conscious is now center stage in business.
I’ve been ready for this for a long time. Now that it is here, it is exciting and sobering.
The challenges we face are huge and so are the opportunities.
Pain increases awareness and sharpens sight. People around the world are in frustration and pain from the negative value business has been delivering:
• Economic collapse
• Scams & fraud and dishonesty
• Continued depletion of natural resources
• Dire condition of major eco-systems
• Exploitation of people, individually and groups
They feel at the effect of decisions made by government and big business.
People are tired of being treated as merely the instrument of someone else’s self-interest.
They are skeptical about how big business uses people and the planet in the grasping for
greater and greater profits.
A growing number of conscious consumers are looking closely at how businesses conduct
themselves in the marketplace. They are demanding that businesses of all sizes prove that they deliver outcomes with real value in the areas of
• People-inside and outside the organization
- Treat them with respect, fairness and honesty
- Products and services that do no harm & create results they promise
- Give value beyond the physical product or service itself
- Honor customers and employees, vendors, communities as whole persons, not
- just the means to achieve their ends
Profit-making process
- Honest, ethical, legal, moral and fair
Use of Planetary resources
- Do no harm to eco-systems
- Repair or benefit eco-systems
Consumers are less skeptical about small businesses, but still wary. They like dealing with a
business that is owned by a person-someone they feel they know and can trust. They apply the same criteria for value that they use for big companies.
You are important part of the solution
Ask Real Conscious Business Experts engages in conversations with conscious business
owners (mostly small and some big) and conscious consumers to explore the way forward.
Because both the challenges and the opportunities are significant, we need strength and insight from every aware person. We invite your comments, questions, stories, reactions, suggestions and insights. Corrections and criticisms too.
Our format is described in About Ask Real Experts.